"It's not a bag, it's a Baguette." Fendi re-introduces their fan favorite bag.

It’s been nearly 30 years after it first stole our hearts, Fendi has brought back one of fashion's most iconic handbags—the Baguette—and honestly, it couldn't have come at a better time. For Fall/Winter 2026, the House introduced the 26424 Re-Edition, a modern revival of the legendary design that first debuted in 1997. If there was ever a bag worthy of making a comeback, it's this one.

Created by Silvia Venturini Fendi, the original Baguette earned its name from the way the French carry their baguettes—tucked effortlessly under the arm. That same easy elegance turned the bag into an instant fashion phenomenon. Nearly three decades later, after more than 1,000 reinterpretations, its compact silhouette and unmistakable FF clasp remain just as iconic as ever.

Of course, no conversation about the Baguette is complete without Carrie Bradshaw. The bag became a true pop culture legend thanks to Sarah Jessica Parker's unforgettable line in Sex and the City: "It's not a bag, it's a Baguette." Since then, it's been spotted on style icons from Elizabeth Taylor to Rihanna, proving that great design never goes out of fashion. The only question now is, will the re-editions become collector-worthy like the original designs?